Bloom
YEAR 2024 TYPE School project
BRIEF
A brand design for Bloom, a sparkling fruit tea brand that celebrates the beauty of natural flavors and turns everyday refreshment into something a little more special.
BRAND LOGO CONCEPT
An elegant, versatile logo with a soft arched layout and refined typography. Its pastel tones reflect Bloom's bright, refreshing identity, crafted to sit across colored backgrounds.
PRODUCT LABEL CONCEPT
Each product label features a unique hand-drawn botanical illustration of its featured fruit, spilling beyond the arched frame with soft texture and a warm color palette to reflect the natural, wholesome flavors within.
MAIN COLORS
#a7c2e5
R: 167 G: 194 B:229 C:33 M:16 Y: 0 K: 0
#eaeff8
R:234 G:239 B:248 C:7 M:3 Y:0 K:0
#fffae7
R:255 G:250 B:231 C:0 M:1 Y:9 K:0
#373a2a
R: 55 G: 58 B: 42
C: 66% M: 56% Y: 76% K:58%
PRODUCT LABELS
