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Kafe Bleu
YEAR 2025 ​ TYPE Self-initiated concept project
BRIEF
Brand identity for the cafe, Kafe Bleu, a welcoming, down-to-earth café experience built around specialty coffee and carefully curated music, creating a space where people can slow down, feel at home, and reconnect with what matters to them.
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LOGO IDEATION
The logo combines a deliberately imperfect, hand-drawn ceramic cup with a subtle vinyl record motif, immediately signaling through its relaxed and non-traditional aesthetic exactly the kind of welcoming, music-filled space Kafe Bleu is and the kind of people it invites in.
LETTERMARK LOGO
MAIN LOGO
SYMBOL LOGO
COLOR PALETTE
The logo itself is rendered in a soft, desaturated black to keep it versatile and adaptable across any merchandise or brand application. However, for the brand color palette, the interchangeable palette of purples, blues, and pale beige were chosen to evoke creativity, peace, and clarity, while harmonizing naturally with the café's warm brown and green interior.
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