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Terrible Sports
YEAR 2024 TYPE Self-initiated concept project
BRIEF
A brand identity for Terrible Sports, an inclusive sports program that celebrates fun over skill, designed with a playful and spirited visual language to welcome everyone regardless of athletic ability.
LOGO CONCEPT
The logo uses bold, hand-drawn typography with a 3D effect to bring energy and impact, with 'Terrible' in bright red nodding to its meaning while 'Sports!' in warm yellow counters it with optimism and fun, together reflecting a program that doesn't take itself too seriously.
POSTER CONCEPTS
The posters extend the brand identity through a harmonious color palette, varied type weight to guide the eye, and comical illustrated characters joyfully fumbling through sports to bring the spirit of Terrible Sports to life.
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