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Warriors Den Brazilian Jiu Jitsu
YEAR 2025 TYPE Freelance Logo Redesign
BRIEF
A logo redesign and branding for a Brazilian Jiu-Jitsu team that wants to showcase
the team's ferocity, energy, and pride for the sport.
LOGO REDESIGN CONCEPT
The redesign retains the team's core identity through its triangular composition and signature elements, while a dynamic 3D perspective and ambiguous figures bring the volatile, fluid nature of jiu-jitsu to life, with bold stencil typography nodding to the team's military roots.
OLD LOGO
LOGO IDEATION
BRAND DESIGN
Designed with a bold golden yellow and high-impact typography to command attention and energy, while black and white imagery and text keep the palette focused and signal that the sport is accessible and welcoming to everyone.
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